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Brands Pause Ads on X Due to Antisemitism Concerns
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Major brands are pausing their ad spending on X (formerly Twitter) due to concerns about antisemitism and hate speech on Elon Musk's social media platform. This marks a deepening crisis for X, which has been struggling to attract brands back to the platform since Musk's takeover last year. Growing numbers of X users are also shifting to alternative platforms.
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How is X responding to the concerns raised by major brands?
What are the alternative platforms that X users are shifting to?
What are the potential consequences for X if it fails to address the issue of ads running alongside extremist content?
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