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Brinker and Darden's Digital Strategy Shift
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Brinker International's Brand Shift
Overview
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Brinker International shifts focus from digital to physical, leading to reduced traffic and negative impact on profits. Darden also faces challenges with consumers' perception of restaurant value due to third-party delivery. The study 'Connected Dining' highlights the rising demand for digital ordering options.
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How can businesses adapt to meet the increasing demand for digital ordering options while maintaining profitability?
How might Brinker's shift to physical focus impact the restaurant industry's digital strategies?
What are the potential implications of Darden's challenges with third-party delivery on the overall restaurant industry?
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