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Buybuy Baby Store Closures
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Buybuy Baby, a subsidiary of Bed Bath & Beyond, will close all stores as part of Bed Bath & Beyond's bankruptcy liquidation. The intellectual property was sold, but the physical stores were not included in the deal. Overstock.com acquired the brand name, domain, and loyalty program assets for $21 million.
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How might the acquisition of Buybuy Baby's assets by Overstock.com affect the future of the brand and its online presence?
How will the closure of Buybuy Baby stores impact the retail industry and customer experience?
What strategies can companies employ to avoid bankruptcy and preserve valuable assets?
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