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Byju's: Education Turned into a Sales Machine
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Byju's, founded in 2015, initially aimed to revolutionize math and science education in India, but shifted focus to a sales machine, employing Bollywood stars and soccer legend as brand ambassadors. The company became a global acquisition juggernaut, spending nearly $3 billion on remote learning during the pandemic.
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How does Byju's' pivot from education to sales impact the perception of learning apps and their value?
How might this shift in focus affect the future of education technology and its role in the digital age?
What are the potential implications of Byju's' significant global acquisition spree on the remote learning market?
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