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Carbon Offset Decline: Challenges and Forecasts
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Banks, airlines, and industrial companies are shifting away from carbon offsets, raising concerns about the integrity of voluntary carbon markets. JetBlue and Lenovo, despite dropping offsets from their plans, are still offering them as a service, reflecting contradictory moves. The article forecasts that brand-driven purchases will decline by mid-century, leading to uncertainty and erosion of confidence in the voluntary carbon market.
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How can banks, airlines, and industrial companies balance their commitment to net-zero plans with the challenges faced by the carbon market?
How can the integrity of voluntary carbon markets be improved to regain confidence?
What are the potential implications of the decline in brand-driven purchases for the voluntary carbon market's sustainability goals?
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