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Celebrating Scottish Heritage in NYC
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Walker’s Shortbread, a renowned Scottish heritage brand, is set to showcase its tradition and quality at NYC Tartan Week and the Tartan Day Parade 2024 by revealing a shortbread replica of the iconic Empire State Building. Established in 1898 by Joseph Walker, the family-owned company has a significant US presence, marking its initial export venture in 1976 and maintaining an international office in Hauppauge, New York.
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How does Walker's Shortbread's participation in NYC Tartan Week contribute to the promotion of Scottish heritage globally?
In what ways might Walker's Shortbread's international presence impact its brand recognition and market competitiveness?
What strategies has Walker's Shortbread employed to maintain its high-quality product standards over its long history?
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