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Ceramic Plate Marketing Success
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Overview
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Buon Ricordo, an Italian restaurant in Sydney, initiated a unique marketing strategy by offering collectible ceramic plates crafted by different artists. These distinctive plates have evolved into sought-after items, enhancing the restaurant's renown.
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Can other industries adopt similar creative marketing strategies to enhance their brand recognition?
How did the idea of using ceramic plates as a marketing tool originate at Buon Ricordo?
What impact did the collectible plates have on the overall dining experience and customer loyalty?
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