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Circana: Bridging Consumer and Retail Insights
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IRI and NPD have rebranded as Circana, offering a comprehensive view of the consumer, store, and wallet. The company tracks millions of products across multiple categories in over 500,000 stores in 20 countries, providing insights powered by advanced technology. Additionally, S&P Global Mobility analysis suggests robust growth in the aftermarket due to the increasing average vehicle age and the shift towards used vehicles.
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How does Circana's advanced technology contribute to its ability to provide comprehensive consumer and retail insights?
How might the rebranding of IRI and NPD as Circana impact the consumer and retail industry?
What potential implications could the increasing average vehicle age and the shift towards used vehicles have on the aftermarket?
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