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CTV Ad Fraud Exposed: February 2024
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Pixalate's February 2024 report exposes 4.6% of global CTV traffic as spoofed, highlighting app spoofing on popular platforms like Roku and Apple TV.
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How can companies enhance their fraud protection measures to combat CTV app spoofing?
In what ways might this report influence the future strategies of advertisers and content creators in the CTV industry?
What impact does ad fraud have on the credibility and effectiveness of digital advertising on CTV platforms?
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