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DHL Introduces VIP Rugby Experience
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Overview
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DHL partners with EightyOne and Supernormal to introduce The DHL Box Seat as part of their sponsorship for the DHL Super Rugby Pacific competition. The VIP pitch-side experience offers DHL customers exclusive access to food and beverages delivered by a dedicated courier during the match. The activation will be available at select games across Aotearoa, accompanied by online video and stadium big screen content.
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How might this exclusive VIP experience impact fan loyalty and engagement for DHL?
In what ways could similar collaborations benefit other brands and industries beyond sports sponsorship?
What other innovative sponsorship initiatives could companies introduce to enhance the sports experience for customers?
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