Direct-to-Clinician Model Transforms Healthcare

The emergence of Direct-to-clinician (DTC) model in healthcare and life sciences is driven by the growing demand, low workforce supply, antiquated technology, and mental health crisis in healthcare. This shift involves the direct adoption of consumer-grade technology by individual workers, emphasizing the need for effective software deployment to address these challenges. The article also highlights the opportunity to re-architect healthcare roles and responsibilities through technology, while addressing challenges in enterprise sales in healthcare and the potential impact of product-led growth strategies.