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Domino's Boosts Sales Through Rewards
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Domino's Pizza experienced a 5.6% surge in U.S. sales in Q1 2024, attributing the growth to the revamped rewards program. The initiative led to a notable rise in active members and redemption rates across various platforms. Moreover, Domino's noted a higher proportion of solo transactions on Uber Eats, surpassing its own platforms, indicating enhanced receptiveness to promotional offerings.
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How might Domino's sustain and further capitalize on the momentum gained from the rewards program?
What implications does the shift towards more single-user transactions have on Domino's business model and industry trends?
What strategies can other food businesses implement to enhance customer engagement and boost sales?
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