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Doritos Celebrates Record-Breaking Penalty
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Doritos unveils a mural of football superstar Chloe Kelly in Manchester to celebrate her record-breaking penalty shot, aiming to challenge gender stereotypes in sport. The campaign emphasizes the importance of embracing passions and supporting inclusive football clubs for women and girls.
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How can other brands follow Doritos' lead in promoting gender equality in sports and beyond?
What impact might this campaign have on the representation of female athletes in the media?
What other initiatives can be undertaken to address gender disparities in the sports industry?
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