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Easter Delights at The Fresh Market
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Overview
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The Fresh Market enables Easter celebrations with ready-to-cook meals and spring flowers, catering to members with special discounts. They offer a selection of a-la-carte items, emphasizing fresh gourmet food across 161 stores in the U.S.
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How does The Fresh Market's emphasis on gourmet food differentiate it from other retailers during Easter?
In what ways could The Fresh Market's Easter offerings influence customer preferences and shopping habits in the long term?
What impact might offering discounts to loyalty program members have on customer retention and acquisition?
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