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Ella Hotels & Resorts: Luxury Expansion in Europe
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Overview
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H.I.G. Capital establishes Ella Hotels & Resorts, a luxury hotel group in Southern Europe, with a portfolio of 13 hotels and 4,500 rooms in Greece, valued at over €1 billion. The company plans to expand into Spain, Portugal, and Italy, aiming for 10,000 rooms, focusing on sustainability and emerging hospitality trends.
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How do emerging hospitality trends influence the design and management of luxury hotels and resorts?
How might the expansion of Ella Hotels & Resorts impact the luxury hospitality market in Southern Europe?
What measures could be implemented to ensure the sustainability of these luxury hotels and resorts?
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