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Embedded Finance Solutions by HSBC and Tradeshift
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HSBC and Tradeshift have formed a joint venture to develop embedded finance solutions and financial services apps, aiming to deploy digital solutions across various platforms, including payment and FinTech services embedded into trade, eCommerce, and marketplace experiences. The joint venture is expected to launch early next year, with HSBC investing $35 million in Tradeshift.
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How might the integration of embedded finance solutions and apps impact the efficiency and convenience of B2B transactions?
How might this partnership influence the competition and innovation in the B2B finance industry?
What challenges might arise in scaling the joint venture and deploying digital solutions across various platforms?
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