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The Empire State Building, in collaboration with WhatsApp and Mercedes-AMG PETRONAS F1 Team, organized a fan event in NYC, featuring Lewis Hamilton and Toto Wolff. The event showcased an F1 car run on Fifth Avenue and a mesmerizing light show at the building.
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How does such a high-profile collaboration impact the respective brands and their fan bases?
What are the implications for future partnerships between iconic landmarks, tech companies, and sports teams?
What technological innovations were integrated into the dynamic light show and the event's organization?
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