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CoStar Group boosts Homes.com with a $1B ad campaign to increase market share, while Toshiba introduces innovative retail solutions at EuroCIS 2024. Chubb emphasizes trust in e-commerce platforms and the role of insurance in enhancing consumer confidence. An article discusses the shift from the traditional marketing funnel to engaging superfans for brand growth.
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How might CoStar's increased marketing efforts impact its competitiveness against industry leaders like Zillow?
In what ways can businesses adapt to the changing landscape of consumer engagement as advocated in the article on marketing evolution?
What specific technologies or strategies did Toshiba unveil at EuroCIS 2024 to enhance customer experiences?
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