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Estée Lauder Expands Reach Through Amazon
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Estée Lauder collaborates with Amazon to target new customers by launching a Clinique storefront, achieving share gains. The company integrates doctors into its digital strategy, expecting a 5-9% net sales increase.
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How might this collaboration impact traditional brick-and-mortar beauty retailers?
In what ways could this move influence consumer behavior within the beauty industry?
What challenges could arise from integrating doctors into a beauty brand's digital strategy?
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