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Estrella Insurance's Franchise Success Story
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Estrella Insurance, founded by Cuban immigrant Nicolas Estrella Sr. in the 1970s, has evolved into a national franchise under his son, Nicolas Estrella Jr., with 206 franchises across the U.S. The company, initially serving the Hispanic community in Miami, now offers diverse insurance policies and targets metropolitan areas with diversity.
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How did Estrella Insurance's cultural focus contribute to its growth and success?
How might the franchise model of Estrella Insurance influence the insurance industry's future trends?
What strategies did Nicolas Estrella Jr. implement to expand the business nationally?
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