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Evolving PR Trends in the New Era
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The article highlights four trends shaping the future of public relations, emphasizing the integration of AI and predictive analysis, the shift towards deep engagement over audience breadth, the significance of strategic communications in the tech PR industry, and the focus on efficiency and productivity beyond billable hours.
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How can the tech PR industry adapt to the changing landscape and prioritize strategic communications?
How might the integration of AI and predictive analysis impact the effectiveness of PR strategies?
What are the potential implications of the shift towards deep engagement over audience breadth on PR campaigns?
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