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Overview
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Certain cruise lines are introducing adult-only cruises in response to the discomfort childless passengers face on family-oriented cruises. Viking and Virgin Voyages are leading this shift by focusing on adult-only experiences.
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How might the introduction of adult-only cruises impact the overall cruise industry?
Is there potential for a segmentation of the cruise market into family-oriented versus adult-only offerings?
What strategies can other cruise lines adopt to balance catering to families and adult-only guests?
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