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Favre Leuba Revival: Luxury Timepieces Return
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Favre Leuba, a renowned Swiss luxury watchmaker, is making a comeback with a high-end $26,489 timepiece and plans to unveil more than 24 other watches this year. The brand seeks to expand its market beyond its primary audience in India. With roots tracing back to the 18th century, Favre-Leuba has a rich history in the Swiss watch industry, having faced challenges during the quartz crisis of the 1970s and '80s.
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How might the relaunch of Favre Leuba impact the competitive landscape of the luxury watch industry?
In what ways could Favre Leuba leverage its historical legacy to differentiate itself in the market?
What strategies could Favre Leuba employ to successfully broaden its consumer base beyond India?
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