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Floral Extravaganza at Macy's Herald Square
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Macy's 49th annual Flower Show at Herald Square features vibrant floral displays and a special installation by Christian Dior Parfums. Originating in California in 1946, the show now enchants visitors with living plants, colorful blooms, and a Dior boutique.
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How has the Flower Show evolved over its 49-year history, and what impact has it had on Macy's brand image?
In what ways does the collaboration with Christian Dior Parfums enhance the overall experience of Macy's Flower Show?
What role do events like the Flower Show play in promoting the intersection of fashion, fragrance, and nature to consumers?
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