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French Wine Faces Youth Decline
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French wine consumption, particularly among young people, is on a significant decline, impacting the industry due to changing trends like Dry January and decreasing alcohol intake. Notably, an alcohol-free wine store is capitalizing on the increasing interest in non-alcoholic beverages. The long-standing decrease in wine consumption has seen a 70% drop in France over 60 years, with the European Commission forecasting a 7% decline in wine production and consumption across Europe by 2035.
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How might the French wine industry adapt to cater to changing consumer preferences?
What implications does the decline in wine consumption have on the broader alcohol and beverage industry?
What strategies could traditional wineries employ to attract younger consumers back to wine consumption?
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