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Frontdesk's Layoffs and Consumer Inertia
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Frontdesk, a startup in the short-term rental market, faced financial challenges and consumer inertia, leading to layoffs and bankruptcy protection. Despite the strong travel market, older demographics were more likely to spend on leisure travel.
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How can companies overcome consumer inertia in the short-term rental market?
How might the findings of the study on consumer demographics impact the short-term rental market?
What are the implications of private equity firms entering the short-term rental market?
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