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Gen Z Flocks to Hermès Luxury
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Hermès emerges as top luxury brand for Gen Z due to the allure of its iconic Birkin Bag and growing demand in the secondhand market, surpassing competitors without influencer collaborations.
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How does Hermès maintain its exclusivity while catering to a younger consumer base?
What impact might Gen Z's preference for secondhand luxury have on the overall luxury market?
Will other luxury brands follow Hermès' strategy of avoiding influencer collaborations?
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