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Gen Z Shift Away from Devices
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PYMNTS Intelligence research highlights a decline in connected device ownership among Gen Z consumers, contrasting the overall population increase. This shift could stem from evolving preferences, lifestyle adjustments, or heightened awareness of the downsides linked to excessive device usage.
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Could this trend lead to a significant shift in how technology is developed and marketed in the future?
How might this shift impact the tech industry's marketing strategies targeting Gen Z?
What measures could tech companies take to adapt to Gen Z's changing device ownership patterns?
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