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General Mills and FedEx Revise Revenue Guidance
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Overview
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General Mills and FedEx have revised their revenue outlooks due to weaker consumer demand, with General Mills forecasting flat revenue for fiscal year 2024. The company's organic sales growth contracted by 2%, impacting all business segments. General Mills is increasing promotions to address value-seeking consumer behaviors.
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How might the shift in consumer behaviors affect the long-term strategy of General Mills and other companies in the industry?
How might the weaker consumer demand impact the overall food industry?
What strategies could General Mills employ to mitigate the impact of weaker demand?
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