The global wet wipes market is projected to reach USD 36.56 billion by 2030, driven by rising hygiene consciousness and increased expenditure on personal hygiene products. The COVID-19 pandemic has boosted demand for disinfecting products, especially household wipes. The market has seen the introduction of chemical-free wet wipes for babies, indicating a shift towards natural products. A 2022 survey revealed a preference for wipes among U.S. male consumers, while women expressed a stronger affinity for wet wipes.

Global Wet Wipes Market Projection