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Grammy Awards Viewership Surges
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The 66th annual Grammy Awards experienced a surge in viewership, attracting an average of 16.9 million viewers, up 34% from 2023. The show's host, Trevor Noah, has contributed to the steady increase in ratings, with the viewership reaching levels closer to pre-pandemic levels.
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How does the surge in viewership for the Grammy Awards reflect the changing landscape of television entertainment?
How might the success of the Grammy Awards impact the competition among other music awards shows?
What strategies did the Grammy Awards employ to attract a larger audience compared to the Emmy Awards?
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