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Groupe SEB's Groundbreaking Professional Equipment Hub in China
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Groupe SEB unveils its first Professional Equipment Hub in China, a 60 million euros investment to strengthen its global leadership in professional coffee equipment and expand into new categories. The hub will feature R&D centers, purchasing offices, and manufacturing facilities, set to be operational by 2025, reflecting Groupe SEB's commitment to long-term growth in Asia and its position as a world reference in small domestic equipment and professional coffee machines.
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How might Groupe SEB's investment in China impact the global coffee equipment market?
In what ways could this investment reflect broader trends in global trade and economic relations?
What challenges or opportunities could arise from Groupe SEB's expansion into new categories?
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