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Grundig Revives E-Bike Line
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Grundig re-enters the market with quality Pedelecs at affordable prices, introducing the GCB-1 E-Bike model with impressive features. The brand offers this model at a reduced price of 2,300 Euros.
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How could the success of Grundig's E-Bike venture influence other electronics brands diversifying into new product categories?
How might Grundig's re-entry impact the competitive landscape for Pedelecs?
What strategies can Grundig employ to leverage its historical brand reputation in this new market?
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