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India Media Consolidation Threatens Consumer Brands
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Media consolidation in India poses challenges for consumer brands, potentially leading to higher costs for reaching the country's vast population.
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How might the media consolidation impact the competitive landscape in India's consumer brands?
What implications does this media consolidation have for the global media industry, particularly in terms of market competition and revenue generation?
What strategies can consumer brands employ to mitigate the potential higher costs resulting from media consolidation?
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