India's Media and Entertainment Industry Growth

India's media and entertainment industry is projected to reach $73.6 billion by 2027 with a 9.7% annual growth. The advertising-based video on demand segment is expected to reach $2.6 billion by 2025, while the Indian video OTT market is set to double from $1.8 billion in 2022 to $3.5 billion by 2027. PE/VC led 77% of the media and entertainment deals in 2022, contributing 57% of the total funding. India's app market saw revenue reach $2.7 billion in 2022, with a 3.7 billion increase in app downloads and 46.5% smartphone usage. The Indian government's sanctions on Chinese mobile games may impact the mobile gaming sector, and 5G subscriptions are expected to reach 700 million by 2028.