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Innovative Expansion of Dogfish Head Cocktails
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Overview
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Dogfish Head introduces a Strawberry Lime Tequila Margarita to its RTD cocktail lineup, expanding its offerings. The company plans a nationwide launch and a 'Tattoos & Tequila' event in partnership with Three Kings Tattoo. Dogfish Head also introduces new variety packs, reinforcing its reputation in the craft brewing and distilling industry.
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How does Dogfish Head's expansion into cocktails align with current consumer beverage trends?
How might the 'Tattoos & Tequila' event impact customer engagement and brand loyalty?
What strategies could Dogfish Head employ to differentiate itself in the competitive RTD cocktail market?
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