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Japanese Rivals Target U.S. Housing
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Overview
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Japanese homebuilder Daiwa House Industry group and its U.S. unit Stanley Martin are intensifying their presence in the U.S. housing market by focusing on factory production of prefabricated panels and cost reduction strategies respectively.
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How might the entry of Daiwa House Industry impact the U.S. construction industry?
In what ways could the strategies of these Japanese firms influence the broader housing market trends in the U.S.?
What challenges might Stanley Martin face in achieving cost reductions in the U.S. housing market?
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