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Lidl's Christmas Cake Tops the Market
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A study by OCU reveals that Lidl's 'Lidl Select' Christmas cake is the top choice for quality and value, scoring 71 out of 100. The second-best cake was from El Corte Inglés Selection, priced at 19.94 €/kg. Several other cakes received unacceptable ratings due to various factors, emphasizing the quality/price ratio of the Lidl Select cake.
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How do consumer preferences for value-oriented products impact the food industry?
In what ways do supermarket cakes influence consumer perceptions of the brand?
What strategies can supermarkets employ to improve the quality of their Christmas cakes?
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