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Lidl's Christmas Cake Tops the Market
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A study by OCU reveals that Lidl's 'Lidl Select' Christmas cake is the top choice for quality and value, scoring 71 out of 100. The second-best cake was from El Corte Inglés Selection, priced at 19.94 €/kg. Several other cakes received unacceptable ratings due to various factors, emphasizing the quality/price ratio of the Lidl Select cake.
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How do consumer preferences for value-oriented products impact the food industry?
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What strategies can supermarkets employ to improve the quality of their Christmas cakes?
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