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Lyft Enhances Rider Safety
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Lyft expands a feature to match women and non-binary riders with like-minded drivers nationwide, aiming to enhance rider safety and recruit more women and nonbinary drivers. The move comes in response to safety concerns and the gender imbalance among riders and drivers, with Lyft facing lawsuits over alleged sexual assault incidents. Uber also has a similar program called Women Rider Preference, which was initially launched in Saudi Arabia and has been expanded to numerous countries.
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How might the expansion of this feature impact the gender balance among riders and drivers on Lyft?
In what ways can this feature influence the overall usage and perception of rideshare services?
What measures can rideshare companies take to further address safety concerns for drivers and riders?
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