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Market Research Trends for 2024
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Market research trends for 2024 emphasize the impact of AI, adoption of digital tools, and the shift towards remote and virtual research. The industry is expected to experience growth, with a focus on inclusive and ethical research practices, data security, and the potential of AI to transform market research.
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How can the industry ensure the responsible use of AI in market research while maximizing its benefits?
How might the increasing reliance on consumer research impact the effectiveness of marketing strategies?
What are the potential ethical considerations surrounding the use of AI in market research?
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Nov 2023
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Coverage
acuit
brand
marke
optim
qualt
rival
sapio
themt