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McDonald's Faces Challenges in Providing Affordable Food
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McDonald's faced a painful admission about the affordability of its food due to complaints by customers. CEO Chris Kempczinski acknowledged the need to focus on providing affordable meals in 2024. The company experienced 3.4% sales growth instead of the expected 4.7% growth, leading to a nearly 4% drop in share price.
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How will McDonald's address the affordability concerns raised by customers?
How will McDonald's compete with alternative dining options for lower-income customers?
What impact will the drop in share price have on McDonald's financial stability?
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