Sign Up
Stories
McDonald's Global Expansion and New Concept
Share
McDonald's Expands Stake in China
Early Return of McDonald's Shamrock Shak...
McDonald's Expands Presence in China wit...
McDonald's Expands in China
Overview
API
McDonald's is expanding its presence with plans to open 9,000 new restaurants globally by 2027 and introduce a new restaurant concept named CosMc. The company aims to focus on takeaway sales and expand its loyalty program, reflecting the industry's trend towards increased to-go ordering and digital delivery.
Ask a question
How does McDonald's' global expansion reflect broader trends in the global food service sector?
How might the introduction of CosMc impact the fast food industry and consumer preferences?
What strategies could McDonald's employ to ensure the success of its new restaurant concept and loyalty program expansion?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Sep 2023
Oct 2023
Nov 2023
Dec 2023
Coverage
keigh