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Meeting Trends Shift to Secondary Cities
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Overview
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The Knowland 2024 State of the Meetings Industry Survey shows a surge in interest for holding meetings in secondary cities due to cost reduction and ease of access. Lexington, Ky., experienced significant growth in events, outperforming many top-tier cities. Secondary cities like Syracuse, Richmond-Petersburg, Oklahoma City, and Louisville are gaining popularity for their affordability and accessibility.
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How might the shift towards secondary cities impact the tourism and hospitality industries in these areas?
What factors contribute to the affordability and ease of access of secondary cities for meetings?
What strategies could top-tier cities adopt to regain their popularity in the meetings industry?
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