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MLB's D2C Streaming Ambitions
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MLB Commissioner aims to launch a D2C streaming service by 2025 to address digital viewing trends, with key players like Fox, ESPN, and Warner Bros. Discovery entering the D2C space. Amazon is investing in Diamond Sports Group for MLB, NHL, and NBA games on Prime Video. Various sports teams are also launching their D2C platforms, with the Chicago Cubs seeing success with their subscription.
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How might the launch of a D2C streaming service impact the traditional broadcasting networks like Fox, ESPN, and Warner Bros. Discovery?
In what ways could the shift towards D2C streaming affect the overall landscape of sports media and viewership?
What strategies can MLB and other sports teams employ to attract and retain subscribers in the face of consumer preferences for fewer streaming services?
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