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OverviewAPI
The NBA's commercial landscape is analyzed in the 'Business of National Basketball Association (NBA) 2023-24' report, highlighting its global appeal and sponsor attractiveness. The report delves into key commercial areas, media rights, and sponsorship deals for the 2023-24 season, with the Los Angeles Lakers and LeBron James identified as the most popular team and player. Additionally, the report emphasizes the NBA's status as the most popular sports league globally.

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