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Nespresso's Strategic On-The-Go Expansion
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Nespresso's new on-the-go coffee shop near London aims to tap into the UK's coffee culture, targeting consumers preferring quick orders. This move signifies a strategic expansion to compete with established chains, leveraging its brand reputation.
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How could other coffee brands respond to Nespresso's strategic move into the on-the-go coffee market?
How might Nespresso's on-the-go expansion impact its existing store sales and brand perception?
What challenges could Nespresso face in maintaining quality and efficiency in the on-the-go service compared to traditional coffee shops?
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