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NEXEN TIRE's Design Success at iF Awards
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Overview
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NEXEN TIRE from South Korea clinches two top prizes at the iF Design Awards 2024 for their innovative works NEXERA and NEXUS, developed in partnership with Sejong University. These designs signify the company's legacy and future collaborations, reflecting their design ethos of 'Ultimate Sensual, Timeless Movement.' NEXEN TIRE is committed to fostering creativity through collaborative efforts.
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How do NEXERA and NEXUS reflect NEXEN TIRE's brand values and history?
How might NEXEN TIRE's design successes influence the competitive landscape in the tire manufacturing sector?
What impact can industry-academic partnerships like the one with Sejong University have on innovative design processes?
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