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Oakley: Diverse Sunglasses Legacy
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Overview
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Oakley, founded by Jim Jannard in 1975 with a $300 investment, expanded from sunglasses to ski goggles, watches, and accessories. Luxottica acquired Oakley for $2.1 billion in 2007, upholding athlete-centric development and premium materials in their sunglasses range.
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How has Oakley's acquisition by Luxottica influenced its product design and market presence?
In what ways does Oakley's athlete-driven approach differentiate it from other eyewear brands?
What strategies has Oakley employed to maintain its reputation for high-quality materials?
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