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OTA Resurgence: Cloudbeds Data Reveals Trends
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Cloudbeds reveals a resurgence of Online Travel Agencies (OTAs) with Booking.com, Expedia, and Airbnb leading the highest revenue-generating platforms. Trip.com, particularly in North America and Latin America, also saw significant growth. Independent properties benefit from adding more OTA channels, with six channels being the magic number. Hostelworld also experienced substantial growth. Cloudbeds was recognized as the top PMS, Hotel Management System, and Guest Messaging Software by Hotel Tech Report in 2023.
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How does Cloudbeds' recognition as a top PMS, Hotel Management System, and Guest Messaging Software influence the company's position in the hospitality tech market?
How might the resurgence of OTAs impact the hospitality industry, particularly independent properties?
What strategies can independent properties employ to maximize revenue through OTA channels?
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