Sign Up
Stories
Peloton's TikTok Fitness Partnership
Share
Peloton and TikTok Partnerships
Peloton's Strategic Shift
Overview
API
Peloton has formed a partnership with TikTok to establish a workout content hub on the platform, featuring custom social content including live classes and celebrity collaborations in the U.S., U.K., and Canada.
Ask a question
How does this partnership reflect the evolving landscape of digital fitness and content distribution?
How might the partnership with TikTok impact Peloton's user base and market positioning?
What implications does this collaboration have for the fitness industry and social media platforms?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Oct 2023
Nov 2023
Dec 2023
Coverage